The Stage 32 Videos: Brand Film

Clip from an award-winning doc series I directed a few years ago on mental health. Working with Ric to bring his struggle to life was a challenge but an honor. To this day, I hear about how this piece is having a positive impact on others.

Leveraging video is crucial for businesses aiming to connect deeply with their audience and stand out in a competitive landscape. Brand videos , portraying a brand's story, values, and identity, play a pivotal role in engaging viewers. These videos vary from narrative-driven stories and product showcases to culture glimpses and customer testimonials, each designed to foster trust, showcase uniqueness, and educate the audience. They are instrumental in building emotional connections, differentiating brands, increasing visibility, and driving conversions. An example of their impact is seen in a project for Mattress Firm, where an employee testimonial video captured in Phoenix, Arizona, effectively highlighted the brand's commitment to quality and community engagement, showcasing the power of storytelling in enhancing customer experience and brand loyalty.

My most recent and best dramatic and commercial work.

Dedicated to the work of moving image artists, British Artists’ Film & Video Study Collection (BAFVSC) is part of the Central Saint Martins Museum. The collection exists to support research by students based at Central Saint Martins as well as individual researchers from outside the college.

Tracy talks of her past experience of touring and performing in the 90s with Manchester indie group Bandit Queen. After they split up she moved to London and started a new career as a designer. Several years later, as a busy working parent she has found a new relationship with music and her guitars. Playing and recording music is no longer about fame and fortune but a place to go where she can be free.